SŁUPSK, 1957
A STORY OF HOW A POLISH BRAND CREATED A STANDARD OF BEAUTY FOR SUCCESSIVE GENERATIONS
THE BIRTH
OF A PIONEER
In post-war Poland, at a time when cosmetics were a luxury and store shelves stood empty, LOTON was founded – the first company specializing in hair styling and hair care cosmetics. This was the moment when the story of a brand began, one that would shape the Polish sense of beauty for decades to come.
1957
THE
1960s.
A WOMAN IS THE ESSENCE OF BEAUTY
At a time when women dreamed of beautiful hairstyles, LOTON was the first to provide them with professional styling products. The LOTON range – based on natural protein extracts – replaced home remedies such as styling hair with beer, and became a permanent presence in hair salons and home bathrooms alike. It was then that the iconic products Loton 2 and Loton 4 were born – cosmetics that remain unchanged to this day and are loved by successive generations.
A FUSION
OF EXPERIENCE
AND MODERNITY
LOTON becomes a trendsetter of its era. At a time when television begins to shape fashion, the brand provides women with products that allow them to express themselves – regardless of limitations. These are the decades in which LOTON builds its position as a brand present in every Polish home.
THE
1970s-1980s.
THE
1990s.
A NEW POLAND,
NEW POSSIBILITIES
The political transformation opens the door to innovation. LOTON invests in technology and introduces products that are ahead of the market:
- Protein-based color hairsprays
- Loton with the scent of hot love
- Provit – the first cosmetics line created especially for young people
DEVELOPMENT,
AUTOMATION,
EXPANSION
LOTON modernizes production, implements new technologies, expands its portfolio, and begins international expansion. The brand becomes recognized across Europe, and its portfolio grows to over 80 products – created from the highest quality raw materials, inspired by nature.
2004
–
2020
2022
65 YEARS OF LOTON - NATURALLY
The brand celebrates its anniversary, emphasizing its roots and philosophy. “Inspired by nature” is not just a slogan – it is the foundation of its approach. LOTON is a classic that never fades. It is a brand that fulfills the dreams not only of women – but of everyone who values quality, accessibility, and authenticity.
A NEW CHAPTER:
LOTON COSMETICS
On May 12, 2025, the LOTON Cooperative establishes LOTON Cosmetics sp. z o.o. This is a strategic step that opens a new era of growth:
- acceleration of innovation
- development of a premium line
- international expansion
- modern production standards
- a strong brand identity in the digital era
Along with this new chapter, a new logo is also created.
2004
–
2020
2022
AMBER THERAPY - THE POWER OF AMBER IN MODERN CARE
The Amber Therapy line is a contemporary interpretation of the amber tradition of Pomerania. At its core is amber – a natural treasure of the Baltic Sea, known for its regenerating, mineralizing, and strengthening properties. Amber Therapy means:
- cosmetics based on amber extracts bursztynowych
- formulas supporting the hair rebuilding
and the scalp - a combination of regional tradition with modern
technology
LOTON PRO - LIQUID KERATIN FOR STRONGER, SMOOTHER AND HEALTHIER HAIR
The LOTON PRO line is a professional care range created for weak, dry and dull hair. Formulas with liquid keratin help rebuild the hair structure, smooth the hair surface, and restore elasticity and a healthy appearance.
The line includes a shampoo, conditioner and mask that together create an effective regenerating ritual. Large, efficient sizes make LOTON PRO perfect both for hair salons and for everyday home care.
NEW FACTORY STORE -
SŁUPSK, 16 BAŁTYCKA STREET
This is a place where a passion for cosmetics meets empathy and conversation. Here you will discover the latest LOTON lines, benefit from cosmetology advice, and immerse yourself in an atmosphere that reflects the brand’s values: accessibility, naturalness, quality.
AWARDS AND DISTINCTIONS
THE AMBER THERAPY LINE WAS HONOURED WITH THE TITLE “OUR GOOD FROM POMERANIA” IN THE “HEALTH AND BEAUTY” CATEGORY.
This is a unique recognition of the quality, innovation, and our approach to care inspired by Baltic amber.
LOTON BRAND WON THE GOLD MEDAL AT THE LOOK / BEAUTYVISION 2026 FAIR FOR ITS AMBER THERAPY LINE
a prestigious distinction for innovative and unique products.
WHY LOTON?
NATURAL INGREDIENTS
FORMULAS FREE FROM SYNTHETICS
UP TO 99.7% NATURAL INGREDIENTS
A POLISH BRAND
WITH SOUL, HISTORY, AND A VISION FOR THE FUTURE
INNOVATIONS
ROOTED IN TRADITION